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工地施工围挡包装有什么原则?

来源:http://www.jnpfjc.com/   发布时间:2022-04-20

  工地施工围挡现如今并不仅仅是为了实用了,包装设计的好也是吸引客户来购买的一大原因,所以围挡包装的原则需要了解起来,下面就跟着小编来看看吧。
  Site construction enclosure is now not only for practical, good packaging design is also a big reason to attract customers to buy, so the principle of enclosure packaging needs to understand, follow the small series to see.
  整体布局不能很平
  The overall layout should not be very flat
  如果按照户外广告牌制作的一般思路设置墙体广告,外观会平淡无奇,布局也不会达到惊艳的效果。因此,墙体广告与其他户外广告相比,首先要在版面上下功夫,不仅要让每一个广告牌都精彩纷呈,更要注重整体效果,力求整体的审美效果。
  If the wall advertising is set according to the general idea of outdoor billboard production, the appearance will be plain, and the layout will not achieve the amazing effect. Therefore, compared with other outdoor advertising, wall advertising should first work hard in the layout, not only to make every billboard wonderful, but also to pay attention to the overall effect, and strive for the overall aesthetic effect.
  房地产围挡广告大多由一组内容连贯的广告牌或多条相对独立的内容组成。因此,要注重整体效果,力求整体美观。如果只追求每块广告牌的个体效果而忽略整体美感,即使每块广告牌都是精品,这组广告也很难给人留下深刻印象。
  Real estate wai block advertising mostly by a group of coherent billboards or a number of relatively independent content. Accordingly, want to notice integral result, do one's best integral is beautiful. If you only pursue the individual effect of each billboard and ignore the overall beauty, even if each billboard is high-quality, this group of advertisements will be difficult to leave a deep impression.
  颜色不能沉闷
  Color should not be dull
  一般来说,工地施工围挡广告的基调应该在3种左右。如果色调过于单一,就会显得过于沉闷和烦人。太多了,就会太花哨,眼花缭乱,让人迷惑。此外,该项目施工现场多为尘土飞扬。如果外壳颜色太深,再蒙上一层灰尘,就更灰了。此外,行人往往匆匆而过,没有鲜艳的色彩,就无法引起行人的注意。更重要的是,合理的配色可以从远处吸引行人的注意力,达到广告的目的。
  Generally speaking, the keynote of the site construction enclosure advertisement should be in 3 kinds or so. If the tone is too single, it will appear too dull and annoying. Too much, and it's too fancy, too dazzling, too confusing. In addition, much of the construction site is dusty. If the shell is too dark, a layer of dust will make it even more gray. In addition, pedestrians tend to hurry by, without bright colors, it can not attract the attention of pedestrians. What's more, a reasonable color scheme can attract the attention of pedestrians from a distance and achieve the purpose of advertising.
  文本不应该很空
  The text should not be empty
  评判文案没有固定的标准,但好的文案首先要让观众明白你在说什么。文案还要力求简洁、醒目,有速度感,即短而流畅。因为工地围挡的主要观众是路人,所以大部分人也可能会开车经过。如果文案太长,除非非常精彩,否则很少有人停下来仔细阅读。再者,围挡广告一般靠近工地,扬尘飞扬,行人不愿靠近。如果文案不够醒目,字体不够大,效果就不好。
  There are no set criteria for judging copywriting, but good copywriting must first make the audience understand what you are saying. Copy should also strive to be concise, eye-catching, with a sense of speed, that is, short and smooth. Because the main audience of the site enclosure is passers-by, so most people may also drive by. If it's too long, few people will stop to read it carefully unless it's brilliant. In addition, wai block advertising generally close to the site, dust flying, pedestrians do not want to close. If the copy is not bold enough and the font is not large enough, the effect will not be good.
  工地施工围挡包装有什么原则?以上讲解了三个方面的原则,另外还有一个原则也要知道,工地施工围挡包装时要有明晰的结构,层次分明,让人一看就懂。更多内容就来我们网站www.jnpfjc.com看看吧!
  What are the principles of site construction enclosure packaging? The above explained the three aspects of the principle, there is also a principle to know, the site construction enclosure packaging to have a clear structure, clear hierarchy, let a person understand. Come to our website www.jnpfjc.com for more content!